LUIGI MARZANO MIGRATES TO BRAZIL
The tradition of Marzano Caffè started in 1891 when the founder Luigi Marzano, in his early twenties, had the courage to emigrate to Brazil with his family to follow his dream of a better future. When he started working in the coffee plantations, he fell in love with the world of coffee and in a short time, from being a simple labourer, he became a great expert in the selection and roasting of premium coffee beans.
Return to Italy
Luigi returned to Italy in 1909 and his experience in the processing and international trading of coffee brought instant success. As early as 1912 Marzano Caffè won the gold medal at the International Fair in Genoa.
The first shop
In 1921 Luigi opened together with his 2 brothers, Flavio and Tullio, the first shop for coffee roasting and tasting in the city of Varese, where the 3 of them operated the roastery, the shop and all the transport of the premium coffee.
“great bar, open all night”
Between the wars, the company evolved and the roasting plant was moved to another site. The shop moved to larger premises, becoming the “great bar that stays open all night” as mentioned by the Italian cinematographer Federico Fellini. In 1939 Luigi handed the company over to his sons.
A SYMBOL OF QUALITY
Luigi’s 2 sons gave a new purpose to the company business, especially Raffaele who took over the management of the coffee roasting following his father’s footsteps. The 1920’s inspired design of the brand, which dates back to that period, soon became known everywhere as a symbol of quality. In 1958 Marzano Caffè was the official sponsor of the Brazilian football team during the world cup.
brand of the flower generation
With his marketing instincts Raffaele managed to land a sponsorship with The Fab Five for making the movie “A Hard Day’s Night”. This was a huge success and made Marzano Caffè, the brand of choice of the flower generation.
A brand with a vision
In 1969 the new roasting plant was opened with a modern production department, offices and representative spaces. A few years later the company together with the use of the brand was taken over by Raffaele and his son Stefano, who was a true visionary. He saw an opportunity to be the first coffee brand to land on the moon. Knowing that someday, humanity might need to leave planet earth but still wants to enjoy coffee.
A huge disaster
In 1971 Marzano Caffè took a disastrous hit when a new wave of coffee swept over the world. The fast-food concept came to coffee, losing the sophistication and exclusivity of what Marzano Caffè was all about. Streets got littered by paper cups with written on names. As a consequence Marzano Caffè had to unfortunately file for bankruptcy by the end of that year. Raffaele and Stefano continued their Marzano family brand as a successful Pizza Restaurant chain.
Marzano Caffè is reborn
The Marzano family tradition gets it’s rebirth, with Luigi’s great grandson relaunching the Marzano Caffè brand. Respecting it’s old traditions and dedication to quality, whilst embracing the modern progressive views of today. 130 years after its foundation, Marzano Caffè launches it’s new premium espresso blend with wit, style, sophistication and few fucks given.
our rich history is obviously imagined, but our ‘21 Coffee-Reload uprising is very real
Despite everything you read and see, life for many is good.
And yet, privilege and plenty has made us apathetic and vulnerable to fake news
In 2020 we’ve been forced to hit ‘pause’
It’s time to smell the coffee and wake up.
skipping the present, to reconsider yourself, your tribe and your voice
Join the ’21 Coffee-Reload Counter Culture
Wit, style, sophistication and few fucks given
Change starts small, with shots of ‘un caffè’
Drink it up, stir it up and demand better
The Roaring Twenties is here
Coffee – like culture – has become, at best bland, at worst, sickly.
Sadly, much the same can be said of today’s society. Despite ours being the most indulged and affluent age, we’ve lost our way; falling prey to the fake, the narcissistic and the fleetingly fickle.
With Marzano Caffè, we move forward - and back - to a time where style, wit and sophistication is championed. Where harsh is fair and style has substance. And where ‘un caffè’ is the serve that stimulates the intelligentsia into action.
It is our purpose to elevate the luxury coffee experience and to stimulate a coffee culture that encourages free speech, the exchange of ideas and exploratory discussions (drawing on learnings from the past) needed to drive social and human progress.
Join the ’21 Coffee-Reload counter culture
Drink ‘un caffè’, not the kool aid, and time travel with Marzano Caffè to reset society’s course.